Why Should You Stand Against Established Design Patterns?

The very good friend of mine recently has pointed out an unnoticed issue about certain design patterns we have already used to and we have never revised them or asked ourselves why they are designed in such way, not another. I’m quite happy to be granted to expose the result of our discussion in this article.

Here’s When Design Comes On Stage

In front of the face of this problem, users and designers are equal. Both of us can become partially blind to repetitive actions. A user has already established patterns of behaviour within websites and interfaces, they used to click certain things like buttons & links etc. Designers have used to create a certain type of headers, bodycopies etc. without questioning all this stuff as it already works or if they just think it works.

Designing Forms

If you look through the bunch of contacts or other similar forms all of them have the same pattern where information that is important for data collectors stands first. I’m talking about email and name inputs. When users have already decided to set communication with you, it is better to be no obstacles on their way to the goal and all other stuff can wait. When a person is in the grocery and wanna buy some cheese, no one asks him to buy two extra inferior items before getting desired delicious cheese. We may ask for a favor only after a client got what he wanted. In both cases, buying and typing is the same action which user is eager to make in order to accomplish his task — in the grocery it is cheese, online it is a message.

Dribbble shot by Cameron Mall
Contact form designed for personal site (WIP)

Maker. Designer. Developer.

Maker. Designer. Developer.